The experiments

by elizabeth ferrao

Elizabeth Ferrao is the founder of EMO {{Easy Mobile Onboarding}}, partner @ Product Mindset, and Product Teacher @ General Assembly. Previously, Head of Product @ XapiX, Tech PM @ American Express, Software Engineer @ Time Inc, and Co-founded NYC network of Women Who Code.

My favorite question:
WHY?

experiments
in essays

  1. Feb 2022 - Trials of a Solo Founder

  2. Jan 2020 - Donuts

  3. Oct 2018 - How to Product Manage Remote Engineers

  4. Jan 2018 - How to change your Netflix Recommendations

  5. Dec 2017 - How to navigate the New York Tech Scene

  6. Nov 2017 - New York in 12 hours

ProductSins

  1. UX Review of Lemonade Insurance

  2. UX Review of Airtable

  3. UX Review of MixMax

  4. UX Review of Salesforce 2020

  5. UX Review of HeyEmail

  6. UX Review of Pipedrive

  7. UX Review of Facebook

  8. UX Review of Interseller

  9. UX Review of Mmhmm Zoom

  10. UX Review of Yesware

  11. UX Review of Atom.Finance

  12. UX Review of BigCommerce vs. Shopify

  13. UX Review of Microsoft Teams

  14. Product Theory: What is First Time UX (FTUX) and how can you get it right?

  15. Product Theory: Why FTUX is Insanely Difficult

  16. Product Theory: Startups vs. Big Companies

  17. Product Theory: A New Way of Evaluation UX: Grit Framework Explained

Udacity Design Sprint:
Becoming a master facilitator

  1. Day 1

  2. Day 2

  3. Day 3

  4. Day 4 — FINALE!

Books

Select Past Books:

Contact

  • Twitter
  • YouTube
  • LinkedIn
  • Email

  • Home
  • experiments
  • Books
  • Contact